Vincere Health

Summary

Vincere Health is a website and mobile app that assists users on their journey to quitting smoking. The app offers financial incentives, real-time biofeedback, and a personal health coach for each user.

The company hired me and two other designers when they noticed a decrease in retention during their onboarding process. My job was to redesign their onboarding to keep users engaged and excited about starting the program.

Tasks and Tools

My roles

• Project manager

• UX Writer

• Lead in synthesizing research, user personas, and journey maps

Style guidelines

This was the color palette I was given by Vincere. 

The quick brown fox jumps over
the lazy dog
Title: Roboto, Regular, 35pt

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The quick brown fox jumps over
the lazy dog
SubTitle: Roboto, Regular, 20pt

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The quick brown fox jumps over
the lazy dog
Text: Roboto, Regular, 14pt

Vincere's current onboarding

During our stakeholder interviews, the CEO mentioned wanting to change this “brain looking thing” they had as a background.

Originally, Vincere had their users create an account through their website. Users filled out a questionnaire and then were directed to the app.

Vincere used the word “smokalyzer device” to talk about their biofeedback device.

Vincere was very clear that we could not guarantee to users that they would quit at the end of the program.

Because the platform began with an onboarding and survey through the website, they were able to kept their questions sections short.

What did competitors offer?

I did a competitive analysis on 5 different smoking cessation apps' onboarding processes. Most of these apps began their onboarding process with a few intro screens.

After the initial introduction, they began collecting information from the user.
To make the process more appealing, many apps used colorful graphics and colorful backgrounds.

Key takeaways

• Keep it short and sweet

• Colorful graphics make it fun

• Avoid asking for too much too soon

Identifying with the user

Key insights